The Strategy Puzzle of Subscription-Based Online Dating Sites

Executive Overview

There’s no switching straight straight back from on line dating: Matchmaking and online dating sites has develop into a $2.5 billion buck industry, and about 25% of U.S. partners now meet on the net. While most early dating websites operated as easy platforms where users could freely browse and contact members, more recent web sites are making matchmaking technology a significant value idea. But they would be the lovelorn better served for this? In a study that is recent scientists examined the essential conflict of great interest that exists between matchmakers and their consumers: Upon locating a suitable partner, users typically terminate their web web site registration, harming the firm’s revenue and cashflow. It is not clear whether profit-maximizing web internet internet sites would shoot for the essential effective matchmaking technology, or deprioritize innovation. Continue reading