Perhaps it should come as no real surprise.
Females shoppers prefer to cope with ladies sales representatives during the dealership, states a brand new car-buying guide from JoinWomenDrivers.com.
Nonetheless, while females represent almost 50 % of car purchasers and impact most acquisitions, just about 8 % of front-line dealership jobs take place by ladies, based on the report, co-authored by Anne Fleming, president and vehicle buying advocate at JoinWomenDrivers.com.
“Almost universally, ladies rated their satisfaction ratings greater whenever coping with feminine product product sales advisers, ” stated the JoinWomenDrivers.com report, that has been drawn from a nationwide study based on 3,013 vehicle dealer reviews in the web site. “Ultimately, the outcomes collected by the study illustrate the necessity for significant tradition shifts to address customer experience issues. Continue reading